Many Job Boards are now diversifying and exploring ways to grow revenue, adapting their business model to generate more and new revenue. With revenue at the forefront, this year we have sessions on shortlisting, pay for performance and programmatic job advertising. Success stories will be shared, including Experteer on how they have harnessed technology to accelerate rapid growth. We’ve got Indeed on stage, answering your questions, as well as representation from the USA speaking about how they’re tackling the ATS apply issue. Finally, we delve into the challenges that we face in our industry and address the inescapable topics on everyone’s lips.
Global Job Board network, Jobg8 are proud to announce their 5th annual Job Board Summit – Europe, taking place at the striking etc. venues conference centre at St Paul’s, London on the 10-11th November. The celebrated industry leading event attracts over 150 delegates each year and aims to deliver top level insights into European markets and explore the biggest challenges that the industry regularly face.
Louise Grant, CEO of Jobg8 said:
“We are really looking forward to the Summit this year. Each year the event grows as we welcome new faces and return attendees from across Europe. The event always generates fascinating conversations, in particular during our workshop sessions.”
This was our fourth North American Summit and the windy city lived up to it’s reputation with a huge storm and tornado’s on the Wednesday night. Flights were delayed but by noon Thursday all our speakers, panellists and delegates had arrived safely.
You may have already read some write up of the event but if not we’d suggest you take a look at The Job Board Doctor’s article and also a few of our own pre event blogs – particularly Randle Reece’s one on “What Next”.
Dan Finnigan talked about the candidate of the future and YES they are different, they will move jobs multiple times (up to 20) so how you “help them” when they come to you the first time could dictate the relationship you will have with them + he actively wants to work with Job Boards (the API issue) and build data sets.
The client debate was passionate with push back both ways – Kyle Power wants relevant candidates + better data/metrics, Mike, from Shaker sees better opportunities for Job Boards in the Branding area (as does Crytal Miller), Mike also the opportunity to monitise data, which came up throughout the summit. Steve Levy as a recruiter knows that the Job Board Resume database is a great source of candidates but commented “ how easy is it to search?” plus “how many of you get/understand what sourcing is, how we do it and build that thinking into your business model” – The opportunity might be to integrated with a sourcing tool.
Kicking off day two, speaker Randy has already shared some great information and insights with us at Jobg8 and having now seen his PPT deck I wanted to share just one slide – his final one which he calls; Prepare for These;
- Demise (or death throes) of browser-based advertising
- Ascendance of pay-for-performance job advertising and automated buying – and subsequent problems
- Cross-media branding + job marketing campaigns
- Intensified competition for talent: Longer time to hire, higher turnover
- Regulatory efforts to combat fake job posting / contact harvesting
- Newspapers begin dropping out of the help-wanted business
- Job search engines win the huge small/midsize business market
- The next economic recession – by 2019
Randy’s judgement in this space is impeccable having moved away from the regional press at the right time in the 90’s and just under a year ago foresaw the LinkedIn share price demise.
So if you want one reason to come to the summit here’s one – See the Rest of Randy’s presentation at The Job Board Summit in Chicago this Thursday (23rd June).
Find out more about our Job Board summit 2016
Lately, I’ve seen a lot of discussion going on about Programmatic Job Advertising. Some claim that Programmatic Job Advertising is the same as Programmatic Advertising; some claim it’s totally different and thus shouldn’t be called programmatic.
What is Programmatic Advertising?
Programmatic Advertising means that software analyses the result of advertising and then tries to repeat successful practices. For example if it sees that when you visit Booking.com on your mobile, look at a hotel, but don’t book the hotel and then when you’re shown an ad on Facebook via desktop at night that tries to get you back to this page about the hotel, you actually book the hotel, it will try to do the same thing again. Not just when you visit a hotel page on your mobile again and don’t book, but also when others (similar to you) do this. Can you imagine a marketer sitting behind his computer at night waiting for you to go to Facebook and then hitting a button to show you an ad? Not really, right? That’s why we use software to figure out what works, but also then to execute those things that work over and over again.
One of the highlights of our summits has been our panel debates, our delegates have enjoyed listening to our panels of experts, then contributing and shaping the debate. This year’s North American Summit is no different and we have three great panels discussing the “big subjects” that affect our industry today.
Our first panel is our client user session, it’s one that over the years has generated lively debate and often disagreement between what our panels say they want versus what our audience experience day in and out running their operations. This year’s panel includes Kyle Power, Director of Interactive Marketing at the huge healthcare staffing firm CMG, Mike Temkin, Vice President of Strategic Planning and Development at Shaker Recruitment Advertising & Communications and Steve Levy, Recruiter, Industry Commentator and recently handling recruiting for Indeed, our moderator for this session is Richard Padgett, CEO Jobserve/ComputerJobs.
Jobs2Careers are our lead sponsor at the North American Job Board Summit in Chicago later this month, 23/24th June and have been supporting the event for many years, we have therefore enjoyed seeing their incredible growth and got to know them well.
I got a few minutes with them recently and asked them a few questions and the first was a simple who are you and your mission statement;
Jobs2Careers is a performance-based job search engine with more than 20 million registered users and over 1 billion monthly searches. Our mission is to innovate the way talent effectively finds work and employers find talent. For more information, visit Jobs2Careers.com/employers.