The mRec Conference: The Statistics – Part One

It was a real privilege to be invited by Michael Marlatt to attend the 3rd mRec Mobile Recruiting Conference in Atlanta a few weeks ago.

There was an amazing line up of speakers, topics and some excellent product demos. Not pitches but really informative stuff which shows how fast this sector is developing.

Keynote speakers for 2013 included Dr. Gerry Purdy (Chief Mobility Strategist, Compass Intelligence), Mathew Caldwell (Director, Global Talent Acquisition, Mozilla), Leela Srinivasan (Group Marketing Manager, LinkedIn Talent Solutions), and Rob Humphrey (Strategic Initiatives Leader, LinkedIn).

Over the next few days I’m going to produce my own “carnival” of blogs on the subject of mobile recruiting. I’ve looked at my notes, the videos and the presentations and distilled these in a series which will look at the following:

  • The mRec case studies
  • Some smart mobile approaches
  • Mobile tech talk
  • Top Tips

Like in many conferences where the concept is relatively new we see a lot of statistics and these are my favourites:

  1. We will soon have more mobiles on earth than people
  2. 105% penetration of the US mobile market already
  3. 90% of multiple device users switch between screens to complete tasks
  4. 1 BILLION job searches are done per MONTH on a MOBILE device
  5. Mobile friendly recruitment, properly executed, has a conversion rate 5 to 10 times better than the PC at 20% of the cost
  6. Only 26 of the Fortune 500 offer a mobile optimized job application process
  7. 33% of SimplyHired‘s traffic comes from mobile
  8. 33% of LinkedIn’s traffic comes from mobile up from 21% a year ago
  9. In 2012, UPS jobs made 10K hires via mobile
  10. Users are 50% more likely to apply for a job on the mobile site if they have viewed one of the videos
  11. UPS stats: 20% of all hires on mobile with 14% of traffic on mobile means for UPS mobile conversion rates 30% more effective.
  12. 70% of mobile searchers act within an hour; only 30% of PC searchers do
  13. 71% access social media via a mobile
  14. 81% of mobile owners text
  15. Six-in-ten of mobile owners access the internet on their phones
  16. 50% of cell owners download apps to their phone

This is just part one of our mobile statistics – more to follow!

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