The mRec Conference : The Statistics – Part Two

It was a really privilege to be invited by Michael Marlatt to attend the 3rd mRec Mobile Recruiting Conference in Atlanta back in October and, as I said in a previous blog, there are lot of statistic flying around and most of them are “big”.

Here are a few more to think about…. but my one piece of advice is to ignore all the data and get involved with mobile recruiting.

  1. Users globally spend nearly 3 hours a day on their mobile devices
  2. On average, Americans spend 2.7 hours per day socializing on their mobile device
  3. In Europe, the average is 2.4 hours; in Asia Pac, 3.4 hours
  4. 1.2 billion Smartphones will enter the market over the next 5 years (Source: ABIResearch).
  5. Nearly half of all 18 to 29 year olds (45%) who access the Internet on phones do most of their online browsing on their mobile device (Source: OnlineMediaDaily)
  6. 61% of people have a better impression of a brand based on their mobile experience
  7. What takes 2 seconds to load on desktop can take up to 6 seconds on 4G and only 30% of Smartphones in US are on 4G
  8. 50% of emails are opened on mobile
  9. Global network speeds doubled in 2012 and will increase sevenfold in 2017 reaching 3.9 mbps

The Big Disconnect statistics:

200 Mobile Corporate Sites
71 Have Link to Careers Lead
41 Lead to a non mobile sites
9 Fail to link to their mobile career site they already have

Keith Robinson is a regular contributor to the Jobg8 blog, co-produces the Jobg8 Summits and works with a range of job boards advising on strategy, NPD, marketing and NBD across Europe.

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